James Whitfield
Department of Information Systems and Digital Innovation, Ashworth Business School, University of Westbridge, Manchester, United Kingdom.
Abstract
Artificial intelligence (AI) is diffusing quickly through the business population, yet small and medium-sized enterprises (SMEs) capture a disproportionately small share of its value. This paper examines how digital skills gaps shape what we term AI value yield: the economic value a firm realises from AI relative to the resources it commits. Using a secondary-data design, the study triangulates official enterprise statistics from Eurostat (2023–2025), two OECD evidence bases on SME AI adoption and generative AI use (2025–2026), peer-reviewed field experiments on generative AI productivity, and recent survey evidence from Nigeria. Three findings emerge. First, the size gap in AI use is wide and widening in absolute terms: in 2025, 17.0% of small EU enterprises used AI against 55.0% of large enterprises, and the large-firm share grew by roughly 14 percentage points in one year against 6 points for small firms. Second, internal digital capacity is even more unequal than AI use itself: large enterprises were about 5.6 times as likely as small ones to employ ICT specialists and about 4.2 times as likely to provide ICT training. Third, skills are the binding constraint on conversion from intent to use: among EU enterprises that considered AI but did not adopt it, 70.3% cited a lack of relevant expertise, ahead of legal and data-protection concerns, while 50% of SMEs in the OECD generative AI survey reported that employees lacked the skills to use the tools effectively. Building on absorptive capacity and complementarity theory, the paper proposes a three-stage model in which skills gaps reduce value yield at the adoption, deployment-depth and value-conversion stages. It also identifies a countervailing effect: generative AI raises the output of less-skilled workers most, so it can partly substitute for the very skills SMEs lack, provided a minimum threshold of digital literacy is in place. The paper concludes with managerial and policy implications, including skills-first adoption sequencing and threshold-oriented training for SMEs in emerging economies such as Nigeria.
Keywords: Artificial intelligence; Digital skills gap; Small and medium-sized enterprises; AI value yield; Absorptive capacity; Generative AI; Digital divide; Nigeria
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